Why You Need a Content Repurposing Workflow
Content marketing has become an essential tool for businesses to reach their target audience, build brand awareness, and drive conversions. However, creating a piece of content is not enough. To get the most out of content marketing, it's important to have a content repurposing workflow. In this article, we'll explore the benefits of repurposing content, the different types of content formats that can be repurposed, and how to create a content repurposing workflow.
The Benefits of Repurposing Content
Repurposing content means taking an old piece of content and adapting it for a new use. This approach has many benefits, including reaching a new audience and increasing conversions. By repurposing old content, you can breathe new life into it, making it relevant and timely for today's audience. This approach is also useful in an evergreen content strategy, where you want to create content that remains relevant over time. By repurposing old content, you can create a steady stream of content that keeps driving traffic to your website. A content repurposing workflow can be integrated with your content marketing pipeline as a standard part of the overall strategy.
The Different Types of Content Formats
To make the most of your content repurposing workflow, it's important to identify the best content for repurposing. There are many different types of content that you can repurpose, including long-form content, blog content, video content, podcasts, webinars, and more. Each type of content has its unique benefits, and it's important to identify which format will work best for the specific content piece. Tiktok, Instagram posts and YouTube videos work best for visual content, while a LinkedIn post or old blog can be good resources for revisiting written content. You may also find that original content that was in text form may perform better as a video as time passes. It is important to implement KPI metrics like google analytics, to measure how different formats perform across time and channels, and determine if new formats will improve ROI.
Content Repurposing Workflow
To make content repurposing a part of your content marketing strategy, it's important to have a content repurposing workflow. This involves identifying the target audience, choosing the appropriate format, and creating a template. By having a workflow in place, you can streamline the content creation process and ensure that each repurposed content piece is of high quality and relevant to your target audience. Content repurposing tools can facilitate this process.
Repurposing Content for Different Platforms
One of the benefits of repurposing content is that you can use it across different social channels, such as LinkedIn, Instagram, Tiktok, and more. By repurposing content for different social media platforms, you can reach a new audience and increase engagement. Repurposed content can also be used for SEO purposes, driving traffic to your website. Additionally, repurposed content can be used in email newsletters, landing pages, and whitepapers, making it a versatile and valuable tool for quality content marketing.
Key Takeaways
Repurposing content is a valuable strategy for businesses looking to get the most out of their content marketing efforts. By breathing new life into old content, you can reach a new audience, increase engagement, and drive conversions. To make the most of your content repurposing efforts, it's important to have a content repurposing workflow. By following a set process, you can ensure that each repurposed content piece is of high quality and relevant to your target audience.
Conclusion
In conclusion, content marketing is an essential tool for businesses looking to reach their target audience and drive conversions. By repurposing old content, businesses can make the most of their content marketing efforts, reaching a new audience, increasing engagement, and driving conversions. By having a content repurposing workflow in place, businesses can ensure that each repurposed content piece is of high quality and contains key points relevant to their target audience. So, start repurposing your content today, and watch as your content marketing efforts soar to new heights.
