It's easy to get excited about the idea of hosting a webinar. All those people tuning in live, engaged, and ready to learn from you--what an incredible feeling! But what if I told you that the real power of webinars doesn't come from that initial presentation? That’s right—webinar replays can actually be one of your most valuable marketing assets, but it may surprise you how few businesses are taking advantage of them. After running successful webinars, companies often neglect to go the extra mile to turn their online event into a long-term resource for their audience which can maximize engagement across multiple channels. In this blog, we'll dive deeper into the benefits of webinar replays, how to repurpose webinar recordings, and how to use social media to promote webinars and engage with viewers.

Why Are Webinar Replays Important for Marketers?

Webinar replays are an essential tool for marketers who want to maximize the reach and impact of their webinars. Here are a few reasons why:

1. Reach a larger audience: On-demand viewing allows marketers to reach a wider audience, including those who were unable to attend the live event. This is particularly important if the webinar is focused on a topic that is time-sensitive or if attendees are from different time zones. 
2. Improved workflow: Webinar replays can also help improve a marketer's workflow. By repurposing webinar recordings, marketers can create additional content in their marketing campaigns, such as whitepapers, case studies, and social media posts.
3. Increase engagement: Webinar replays can increase engagement by allowing viewers to watch the content at their own pace and on their own time. This can lead to increased participation in follow-up activities, such as surveys or social media conversations.
4. Repurposing webinar recordings: This is a great way to get the most out of your content. Marketers can increase their reach and engagement by creating additional content from the recording. For example, you can create a blog post that summarizes the key takeaways from the webinar or use clips from the recording in a promotional video.
5. Improve ROI: According to a recent study, marketers who used webinar replays as part of their marketing strategy saw a 20% increase in revenue compared to those who did not.  Furthermore, a recent case study showed that a webinar replay campaign generated 78% more leads and a 40% increase in revenue compared to the live webinar alone. By making the content available to a larger audience and extending its life, marketers can get more value out of the time and resources invested in the event.

Benefits of Watching a Webinar Replay

On-demand webinars offer viewers the flexibility of accessing the content at a time that is convenient for them. This also provides more flexibility regarding how viewers can engage with the content. For example, viewers can pause the recording, take notes, or re-watch certain parts of the presentation as needed.

While live webinars offer the opportunity to interact with the presenter and ask questions in real time, webinar replays often provide a more polished and refined experience, as they have been edited and optimized for maximum engagement.

Note: Your webinar platform should allow users to engage with the webinar provider before, during, and after the presentation. This will give viewers the opportunity to ask follow-up questions, provide feedback, or access additional resources.

Additionally, your webinar software should allow frictionless event playback to maximize viewership. Remember, the better the user experience, the better the user’s impression of your company.

How to Repurpose Webinar Recordings

Webinar recordings are valuable resources that can be repurposed for various marketing purposes. By repurposing webinar recordings, marketers can create evergreen content that will improve their content marketing strategy and generate leads.

Here are some ways to repurpose webinar recordings:

1. Create blog posts: Webinar recordings can be turned into blog posts, providing a written summary of the key takeaways and lessons from the webinar. This helps to reach audiences who prefer reading content over watching videos.
2. Develop social media content: Use webinar recordings to create clips or highlights. These can be shared on LinkedIn, Facebook, and Twitter to generate interest and drive traffic to the webinar replay or upcoming events.
3. Use for email marketing: Send out emails promoting the webinar replay, highlighting the most important takeaways. The replay can also be used as a lead magnet or free resource to encourage sign-ups for your email list.
4. Create whitepapers or e-books: Webinar recordings can be used as a basis for whitepapers or e-books that dive deeper into the topic covered in the webinar. These can then be used as a valuable resource for leads or to generate interest in the topic.
5. Use as part of a larger content marketing strategy: Incorporate webinar recordings into a larger content marketing strategy. Use them as part of a lead generation funnel or a more extensive marketing campaign.

By repurposing webinar recordings in these ways, marketers can maximize the value of their content and reach a wider audience.

Using Social Media to Promote Webinar Replays

Social media is a powerful tool for promoting webinar replays and generating interest in upcoming events. Here are some best practices for promoting webinars on social media:

1. Share highlights and teasers: Create short video clips or highlight reels from the webinar replay to share on social media. This can help generate interest and drive traffic to the full replay.
2. Use social media ads: Consider using social media ads to promote the webinar replay to a broader audience. Platforms like LinkedIn and Facebook offer targeted advertising options that can help reach the right audience.
3. Leverage LinkedIn: LinkedIn is a powerful platform for promoting webinars, especially in the B2B space. Use it to share information about the replay and engage with viewers who may have questions or comments.
4. Use hashtags: Use relevant hashtags to help increase visibility and reach a wider audience. This can include industry-specific hashtags as well as branded hashtags.
5. Post updates and notifications: Use social media to notify followers of upcoming events and webinar replays. This can help generate interest and encourage sign-ups.

It's also essential to use social media to engage with viewers after a webinar replay. Respond to comments and questions, and use chat messages and notifications to stay engaged with attendees. This helps to build relationships and keep viewers interested in upcoming events.

Conclusion

Webinar replays offer a powerful tool for both marketers and viewers alike. It can help marketers improve workflow, generate revenue, and provide valuable content for repurposing in future marketing campaigns. For viewers, it offers the convenience of on-demand viewing, allowing them the flexibility to consume content at their own pace.

In today's digital landscape, webinar replays are more critical than ever. They offer a sustainable way for marketers to reach their audience, providing valuable content that can be repurposed for future use. By using social media to promote webinar replays and engage with viewers, marketers can maximize the impact of their content and generate lasting results.