Webinar Logo

What’s the first thing you notice when you jump into a live webinar? The branding and logos. 

Entering a webinar should have the same effect as your website’s landing page. It’s the most high quality and welcoming representation of your brand.

A webinar logo is a crucial aspect of any virtual event: it serves as your brand's visual representation and helps establish credibility, trust, and recognizability with your audience. Often a webinar is the audience’s first impression of your brand and company. If you are interested in running your first webinar, you’ve probably established your company’s design language well in advance. This article will not be a tutorial on detailed logo design using vector illustration templates or vector graphics.

Logistics

When creating a webinar logo, it's essential to remember that it should be simple, memorable, and reflective of your brand. The colors you choose should be consistent with your brand's overall scheme and be easy to read on various backgrounds. Creating on Welcome allows easy customization of colors and backgrounds to help make your webinar look like an Apple product launch. It's also important to ensure that your logo is readable and legible, even when scaled down to smaller sizes. Note that having your logo in a web-friendly format such as PNG or SVG will allow it to be readable and visually appealing on various screen sizes and resolutions.

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Logo Carry Through

It's important to understand the role that a webinar logo plays in the overall success of your event. A well-designed logo and brand design language can help attract and retain attendees and improve your content's perceived value. Webinars should use the same logo as other marketing platforms, such as social media, email marketing, and your website. Nowadays, webinars are content-creating machines. With shortened attention spans and increased mobile use, it’s no longer an area that marketers can ignore. In fact, according to a recent report from HubSpot, short-form video is the most popular and effective form of social media content (think YouTube Shorts, TikTok, and Instagram Reels). Therefore, it should come as no surprise that 30% of marketers intend to increase their investment in short-form video more than any other strategy. Welcome is launching new features weekly that enable marketers to create short-form content from existing webinar content. Having a centralized platform for running live webinars and creating post-event content cuts down on valuable time. It helps keep branding and design language consistent over multiple forms of advertising. 

Evaluating the Right Platform

When evaluating webinar platforms, it’s important to consider a few things: pricing, integrations, features, and optics. Many webinar platforms prioritize their own logos, brands, and design language. After all, your webinar is also their platform’s advertising. Ideally, you’d select a webinar platform that gives you complete control over the stage and branding. From the webinar registration page to email reminders to the webinar landing page, your brand and logo should be at the forefront and easily recognizable by potential customers.  Many legacy webinar solutions look outdated and are plastered with their own logos and design language. When entering a Zoom Webinar, it’s easy to tell that you’re in Zoom, but it’s nearly impossible to tell what company is running the event. Newcomers in the space, like Welcome, allow a higher degree of customization, allowing users to create their ethos from the ground up or use helpful premade templates utilizing your company’s themes. 

In conclusion

In conclusion, a webinar logo is an essential aspect of any online event or webinar and can play a crucial role in the success of your brand's recognizability and credibility. Whether the webinar is being consumed in Real-time or on-demand, using a platform that empowers your brand rather than suppresses it is optimal.