How to make a pre-recorded webinar
Virtual events in the form of webinars have become an essential tool for businesses and marketers looking to educate, engage and convert their target audience. While live webinars are popular, pre-recorded webinars (aka on-demand webinars) are also gaining traction because of their flexibility and convenience. Pre-recorded videos can also serve as evergreen webinars for continuous engagement. In this article, we will explain how to make a pre-recorded webinar and explore the benefits of using this format.
Planning Your Pre-Recorded Webinar
Before you start creating your pre-recorded webinar, you need to identify your webinar marketing target audience and their needs. Choose a webinar topic that aligns with your audience's interests, and outline your real-time webinar content to ensure it is engaging and informative. Select a webinar format for the live event, such as a product demo, tutorial, interview, or Q&A session, and determine the length of your webinar to keep your webinar attendees’ attention.
Preparing Your Webinar Content
Once you have your webinar's plan in place, it's time to create your content. Start by writing a webinar script that follows your outline and includes CTAs (call to action) to encourage engagement from the live audience. Creating high-quality visuals and graphics can enhance your webinar experience and capture your audience's attention. Use a quality video camera to record your live streaming video content and editing software to add interactive elements, such as quizzes, countdowns, surveys, and polls.
Hosting Your Pre-Recorded Webinar
There are many webinar platforms available, such as Zoom, that allow you to host pre-recorded webinars. Welcome provides all-in-one webinar software that makes it easy to produce, record and distribute professional-level content. Choose a platform that fits your needs and integrates with marketing tools like landing pages, email marketing, and social media. Once you've uploaded your pre-recorded video, configure your webinar settings, including privacy, chat, and Q&A options, to create a personalized and interactive experience.
Promoting Your Pre-Recorded Webinar
To attract attendees, create a landing page with a registration form that includes the date and time of your webinar. Make sure to include time zones so people are clear on when to attend. Implement a marketing strategy that includes social media posts, email campaigns, and influencer outreach. Use social media platforms like LinkedIn to reach your target audience and create a buzz around your webinar. Send reminder emails to attendees a few days before your event, including the webinar link and any additional information. Make sure your registration page captures key data you will need to follow up after the webinar (such as names and email addresses).
Follow-Up and Engagement
After your webinar, create post-event workflows to respond to attendee questions and use audience engagement tools to gather feedback and create a conversation. Share recorded videos and case studies on-demand with attendees and those who missed the event to provide value and establish authority in your industry. Use your registration email list to send targeted webinar recording follow-up emails and surveys to attendees to nurture relationships and collect feedback to improve future webinars. If your webinar is downloadable, make sure the video file format is one that will be easy to save and reopen.
Creating pre-recorded webinars is an effective way to engage your audience and deliver high-quality content. Pre-recorded webinars can also help with lead generation, by re-engaging prospects and providing them with easily shareable content. By following the steps outlined in this article, you can create a successful pre-recorded webinar that generates leads, builds authority, and drives sales. Don't forget to test your webinar before launching it, and always aim to improve your webinar experience to keep your audience engaged and coming back for more.
Read more about creating great webinars that drive engagement and conversion
