Webinar platforms or webinar software allows you to hold large online gatherings to present information or an interactive experience. Attendees are invited to the webinar leveraging the webinar software’s registration and invitations features. 

During these webinars, depending on the webinar software or webinar platform that you use, attendees can typically interact with the speakers or presenters, ask questions, respond to polls, or network with another using chat features.

Marketers leverage webinar software to host a variety of online events or gatherings. Some of the more common use cases include:

• Product feature announcements
• Thought leadership panel discussions
• Community events
• Workshops and trainings for prospects or customers
• Virtual conferences
• AMA’s with industry experts
• Product demos

Measuring the success of a webinar depends on the use case and the marketers goals. For example, if you’re using webinar software to host a large product demonstration, product sign ups or meetings booked may be what you want to measure success against. If it's a community event, it could be as simple as the level of engagement during the webinar or virtual event. Many webinar platforms can give you insight into these key metrics.

Some common metrics to measure success are:

• Registration numbers (leads)
• Attendance numbers
• Engagement levels with chat, Q&A, polls, etc
• Meetings booked
• Sign ups
• Pipeline generated
• On-demand recording/video views

Welcome is more than generic webinar software, it's an entire webinar platform designed for marketers. It has many features that enable marketers to elegantly brand their webinar or virtual event, integrate with their marketing automation platforms such as Hubspot or Marketo, and provides a modern user interface and experience for both the marketer, and their attendees. 

Furthermore, Welcome is one of the only webinar platforms that automatically creates short form video content from your webinar recording leveraging AI. These videos are fully branded and transcribed after your recording is done processing, equipping marketers with interactive video content to leverage in social media campaigns, email marketing, and other forms of marketing. 

Yes, many customers leverage our webinar platform for virtual events and virtual conferences. Because Welcome’s webinar software can handle everything from registration and email reminders, to hosting a fully branded live experience, Welcome is often leveraged for many use cases.